Drive Results with a Dual-Engine Strategy: SEO and Paid
Get Your Business in Front of the Right Audience
At Forte, we specialize in driving measurable results through a dual-engine strategy: SEO and Paid Ads. Our team knows how to drive your business goals organically and through high-converting ad campaigns.
From climbing search rankings to maximizing your ad spend, we build digital marketing systems that generate traffic, leads, and real revenue. Whether you're looking for long-term visibility or fast-track results, Forte lays the groundwork for sustainable growth and scalable performance across every channel.
Case Study: picappoint
How Forte ensured this website was optimized for performance & SEO
The PicAppoint team initially turned to large online platforms to source a marketing consultant, but the process proved unreliable. Despite previous success using similar services, they found it difficult to identify a marketing partner who could truly be trusted to understand their business and deliver on SEO, content, and website performance goals.
After hiring a "professional SEO" web development agency to redesign their website, they quickly encountered issues—namely, a site that looked polished but lacked proper SEO structure and compliance. The risk? Launching a site that would be virtually invisible in search engines.
Forte stepped in immediately to:
- Audit and oversee the SEO compliance of the website, identifying critical gaps the prior agency missed
- Write all on-page content with both users and search engines in mind
- Serve as a trusted strategic advisor, looking out for the company’s best interests
- Provide ongoing support, clarity, and execution around marketing decisions
Thanks to Forte Marketing’s guidance, PicAppoint avoided launching an underperforming website and instead went live with a fully optimized, high-performing digital presence.
See the PicAppoint website.
Top 5 SEO & Paid Ads Platforms and Their Benefits
- Largest search engine with unmatched traffic potential
- Ideal for capturing high-intent users ready to take action
- SEO builds long-term visibility; Google Ads drive instant results
Meta (Facebook & Instagram)
- Robust targeting options by interests, behaviors, and lookalikes
- Great for brand awareness, retargeting, and e-commerce conversions
- Highly visual — perfect for storytelling and product promotion
YouTube Ads
YouTube Ads
- Expands reach with powerful video content
- Engages users across awareness, consideration, and conversion stages
- Runs through Google Ads. Great for retargeting and brand lift
YouTube Ads
- The go-to for B2B lead generation and professional services
- Precise targeting by job title, company size, industry, and more
- Higher-quality leads for service-based and SaaS businesses
Bing Ads
Bing Ads
- Often overlooked, but a cost-effective alternative to Google
- Reaches users who default to Microsoft Edge, especially in B2B sectors
- Less competition = lower CPC and surprising ROI